HCIC Logo 2019

Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

2018 Schedule

Date/Time:
Wednesday, December 19, 2018 -- 1-2 pm EDT
Title:

Person-Level Marketing: Combining CRM and Data Onboarding for a Truly Targeted Multichannel Experience

Description:

Like most health systems, St. Charles Health System knows that innovation is a cornerstone to progress. With a new investment in sophisticated robotic technology for hip and knee replacement, they needed an equally sophisticated strategy to reach, educate and measure today’s increasingly digitally-engaged patients.

Aggressive growth goals and limited budget meant an emphasis on extending reach while maintaining optimal efficiency. The team first leveraged their CRM system to pinpoint and profile the optimal targets within primary and tertiary markets. Then needed a plan to eliminate wasteful impressions and optimize the impact of the integrated campaign through cross-channel exposure using consistent, individual-level targeting. Working with their execution partners, they piloted an innovative digital display targeting technology which allowed them to target and measure their audience using the same CRM system supporting the rest of the campaign. The technique allows them, for the first time, to maximize cross-channel exposure, but more importantly, to quantify the downstream clinical behavior of the online targeted audience.

They’ll share what they learned and how the channels interacted with and built upon one another. This pioneering view provides unique data-driven insight into channel mix and the impact on your business.

Through this case study you will hear:

  • How data onboarding allows you to bring person-level targeting online - to synch your offline and online targeting for a more efficient multichannel approach
  • How CRM can push digital measurement beyond views and clicks and provide visibility into post-impression patient activity regardless of a click or form fill.
  • Techniques for identifying channel overlap and how channel interaction impacts acquisition rates.

     

Register Today!

 


Speakers:
Julie Vandersluis

Julie Vandersluis 
Marketing and Creative Services Manager
St. Charles Health System

Mark Clark

Mark Clark 
VP, Analytics and Communication Engagement Solutions
Healthgrades

 

 


 
Date/Time:
Thursday, November 28, 2018 -- 1-2 pm EDT
Title:

Population Health is Alive & Well…Online

Description:

Our industry is changing at warp speed and our roles as healthcare marketers must evolve as well in order to remain relevant and vital. Two areas that are particularly dynamic are population health and digital engagement

In this webinar, we will explore the intersection of these two disciplines by: 1) delving into three population programs, 2) defining the behavior change theories upon which they are built, and 3) demonstrating how the programs have been deployed online.


Watch Recorded Session!
Date/Time:
Thursday, September 27, 2018 -- 1-2 pm EDT
Title:

Marketing to Millennials as Healthcare Consumers

Description:
Millennials have set themselves apart from other generations, particularly when it comes to making consumer choices. So how has this influenced their decisions when it comes to healthcare? And how does this affect digital marketing strategies when it comes to attracting them as patients and building loyalty?

Join us for this webinar, as we dig into this “experience generation” growing up as digital natives and how it has shaped their lifestyle, brand loyalty and how they shop for a provider.
 
Date/Time:
Wednesday, August 29, 2018 -- 1-2 pm EDT
Title:

Drive New Patient Acquisition with an Advanced Provider and Location Listing Strategy

Description:
This is an advanced session for digital healthcare marketers. We will focus on getting the details right in complex sets of healthcare data to turbocharge your provider and location listings. We'll dive deep into how healthcare organizations can make sure the right data is visible to help your patients find the care they need. You'll hear a case study from Sutter Health, one of the largest systems in America, which faced challenges managing its online listings due to rapid growth through acquisitions.
 
Date/Time:
Wednesday, March 21, 2018 -- 1-2 pm EDT
Title:

Managing the Digital Consumer Experience

Description:
Consumerism. Buzzword or marketing’s opportunity to secure a seat at the leadership table? In this webinar, hear how you can communicate the business case for why taking advantage of these market forces are critical to long-term sustainability. We’ll show you how to build the foundations necessary to move away from the traditional “Hub and Spoke” and more toward a consumer-centric “Syndication Marketing” model which allows you to capture patients wherever they are.
 
Date/Time:
Wednesday, March 7, 2018 -- 1-2 pm EDT
Title:

Owning Your Digital Patient Experience: The Northwell Health Story

Description:
How does one of the country’s largest health systems roll out a strategy to improve patient experience by digitally transforming the entire organization?

This webinar will bring leaders of Northwell Health and their technology partner, Phase2 to discuss the strategy behind Northwell’s new digital patient experience platform, and how it furthers the ultimate goal of unifying their patient’s physical and digital healthcare experience.
 
Date/Time:
Wednesday, February 21, 2018 -- 1-2 pm EDT
Title:

Creating a Hospitality-Influenced Reputation Management Strategy in Healthcare

Description:
What happens when a former executive from Starwood Hotels and Resorts takes over marketing at a physician practice? Florida Orthopaedic Institute implemented a strategy for creating a 5-star customer experience – and attracting more patients – with online reputation management playing a vital role. In this webinar, they’ll share the approach, tactics and technology platform behind their reputation management program including
  • Adopting a high-touch approach for responding to patient reviews and surveys
  • Improving the customer experience across it 10 locations with digital patient feedback
  • Increasing online reviews and survey responses with email and mobile texting campaigns
  • Winning over physicians skeptical of online reviews
Whether you’re with a hospital or physician practice, you can take away lessons you can apply to your reputation management program.
 
Date/Time:
Wednesday, January 31, 2018 -- 1-2 pm EDT
Title:

How Marketing Analytics Drives Decision Making

Description:

The webinar will focus on Kindred Healthcare’s approach to data-based decision making and their pioneer role in multi-touch attribution. Learn how Kindred Healthcare, one of Fortune magazines Most Admired Healthcare Companies, is on the forefront of marketing analytics in the healthcare space and how they use a myriad of data points to support and drive their decision making.

 
Date/Time:
Wednesday, January 10, 2018 -- 1-2 pm EDT
Title:

How Great UX Drives Engagement for Patients AND Employees

Description:
In this webinar, we'll walk you through real case studies and examples of effective healthcare websites and employee portals to examine the thinking, methodologies, and tactics that drive greater engagement and higher satisfaction. We'll discuss how aligning your mission and desired outcomes with the identity and needs of your users can result not only in return traffic, but also in loyalty to your brand and mission.