HCIC Logo 2018

Connect with Amazing People
in Healthcare and Digital Marketing

November 5-7, 2018
Scottsdale, AZ

2018 Schedule

Thursday, September 27, 2018 -- 1-2 pm EDT

Marketing to Millennials as Healthcare Consumers

Millennials have set themselves apart from other generations, particularly when it comes to making consumer choices. So how has this influenced their decisions when it comes to healthcare? And how does this affect digital marketing strategies when it comes to attracting them as patients and building loyalty?

Join us for this webinar, as we dig into this “experience generation” growing up as digital natives and how it has shaped their lifestyle, brand loyalty and how they shop for a provider.

We’ll share:
  • Survey results that provide insights into how they use online reviews.
  • What works and what fails when it comes to marketing to them.
  • What they look for in their care experience.
  • A case study from Dayton Children’s Hospital on their experiences marketing to millennials.

Register Today!

Kelly Kavanaugh
Vice President of Marketing and Strategic Planning
Dayton Children’s Hospital


Jordan Howard
Vice President, Marketing and Strategy
OM Healthcare


Aaron Clifford
Senior Vice President of Marketing
Binary Fountain


Wednesday, August 29, 2018 -- 1-2 pm EDT

Drive New Patient Acquisition with an Advanced Provider and Location Listing Strategy

This is an advanced session for digital healthcare marketers. We will focus on getting the details right in complex sets of healthcare data to turbocharge your provider and location listings. We'll dive deep into how healthcare organizations can make sure the right data is visible to help your patients find the care they need. You'll hear a case study from Sutter Health, one of the largest systems in America, which faced challenges managing its online listings due to rapid growth through acquisitions.


Adam Dorfman
Director, Product Management


Nolan Perry
Head, Reputation and Engagement
Sutter Health


Wednesday, March 21, 2018 -- 1-2 pm EDT

Managing the Digital Consumer Experience

Consumerism. Buzzword or marketing’s opportunity to secure a seat at the leadership table? In this webinar, hear how you can communicate the business case for why taking advantage of these market forces are critical to long-term sustainability. We’ll show you how to build the foundations necessary to move away from the traditional “Hub and Spoke” and more toward a consumer-centric “Syndication Marketing” model which allows you to capture patients wherever they are.



Noel Coleman


Reed Mollins
Co-Founder and Chief Strategy Officer


Wednesday, March 7, 2018 -- 1-2 pm EDT

Owning Your Digital Patient Experience: The Northwell Health Story

How does one of the country’s largest health systems roll out a strategy to improve patient experience by digitally transforming the entire organization?

This webinar will bring leaders of Northwell Health and their technology partner, Phase2 to discuss the strategy behind Northwell’s new digital patient experience platform, and how it furthers the ultimate goal of unifying their patient’s physical and digital healthcare experience. The case study will review Northwell Health’s approach, change management best practices, and technology strategy, including:

  • Why Northwell Health decided to build a technology platform vs. buy one off the shelf
  • How to align an organization around your DPX initiative
  • How to define and build a "Minimum Valuable Product” vs. a “minimum viable product”
  • Best practices for defining scope and success of your DPX initiative



Kellye Rogers
Director, Solutions Strategy


Emily Kagan Trenchard
Vice President, Digital & Innovation Strategy
Northwell Health


Laura Semlies
VP Finance, Revenue Cycle Transformation
Northwell Health


Wednesday, February 21, 2018 -- 1-2 pm EDT

Creating a Hospitality-Influenced Reputation Management Strategy in Healthcare

What happens when a former executive from Starwood Hotels and Resorts takes over marketing at a physician practice? Florida Orthopaedic Institute implemented a strategy for creating a 5-star customer experience – and attracting more patients – with online reputation management playing a vital role. In this webinar, they’ll share the approach, tactics and technology platform behind their reputation management program including
  • Adopting a high-touch approach for responding to patient reviews and surveys
  • Improving the customer experience across it 10 locations with digital patient feedback
  • Increasing online reviews and survey responses with email and mobile texting campaigns
  • Winning over physicians skeptical of online reviews
Whether you’re with a hospital or physician practice, you can take away lessons you can apply to your reputation management program



Donna Bossuyt
Director of Marketing & Customer Service
Florida Orthopaedic Institute


Kim Mott
Marketing & Customer Service Manager
Florida Orthopaedic Institute


Wednesday, January 31, 2018 -- 1-2 pm EDT

How Marketing Analytics Drives Decision Making


The webinar will focus on Kindred Healthcare’s approach to data-based decision making and their pioneer role in multi-touch attribution. Learn how Kindred Healthcare, one of Fortune magazines Most Admired Healthcare Companies, is on the forefront of marketing analytics in the healthcare space and how they use a myriad of data points to support and drive their decision making.



Lori Riggs
Senior Director, Enterprise Marketing
Kindred Healthcare


James Colvin
VMarketing Analytics Lead


Wayne St. Amand
Chief Marketing Officer
Visual IQ


Wednesday, January 10, 2018 -- 1-2 pm EDT

How Great UX Drives Engagement for Patients AND Employees

In this webinar, we'll walk you through real case studies and examples of effective healthcare websites and employee portals to examine the thinking, methodologies, and tactics that drive greater engagement and higher satisfaction. We'll discuss how aligning your mission and desired outcomes with the identity and needs of your users can result not only in return traffic, but also in loyalty to your brand and mission. 

More specifically, you'll learn about:
  • How to align your users' goals with your own using the "Core Model"
  • Taking a mobile first approach to website and portal design
  • Modern design solutions to common healthcare website and portal features
  • The effectiveness of "task-oriented design"
  • The power of creating a "why" driven user experience
Ben Cash

Ben Cash
Founder & CEO

Richard Baldwin

Richard Baldwin
Manager of Digital Services 
Palmetto Health