HCIC Logo 2018

Connect with Amazing People
in Healthcare and Digital Marketing

November 5-7, 2018
Scottsdale, AZ

Schedule

Time
Topic and Speakers
4:00pm
Welcome to Let’s Talk: Success Stories

Speakers:  Mike Schneider, Executive Vice President, Greystone.Net and Christopher Catallo, Executive Vice President & General Manager, Health System Solutions, Healthgrades

Welcome to Scottsdale and join us as we open the 2018 Let's Talk event focused on Success Stories, ROI, key metrics, analytics. We look forward to sharing case studies and success stories.
4:10pm
Success Spotlights – We’ll go TEDTalk-style and discuss three topics in an hour! 

Setting the Foundation for Effective CRM Implementation 
Seeking to become a more data-driven marketing organization, Children's looked to CRM. Hear about the cultural changes needed and how to obtain executive buy-in and stakeholder adoption of the CRM.

Neal Linkon
, Children's Hospital of Wisconsin


Embracing Marketing Automation 
A case study on how Henry Ford Health System utilized marketing automation to promote convenient access options, cross-sell services and keep patients engaged. See how results can build over time!

Kristin Bednarowski
, Henry Ford Health System

Leveraging Physician Search, CRM, OAS to Drive Business and Downstream Revenue 
Baptist needed a patient acquisition strategy to increase volumes to their Primary Care Network, build physician practice relationships, and increase downstream revenue to key specialty services. Building out and improving their Primary Care Network’s online presence and reputation needed to go beyond their own website. Hear how their approach garnered outstanding results!

Michael Stevens, Baptist Health Systems

 

5:10pm
Break and Bar Opens! 

5:20pm


Keynote Dialogue

The Longitudinal Customer Journey
 
Hear highlights from Healthgrades’ thought leadership on The Longitudinal Consumer Journey and gain an overview of the interplay of the EHR and CRM systems in improving patient engagement.

Heidi Schulte
Healthgrades

6:00pm
Dinner
 
8:00pm
See you Tomorrow at the Conference!


Let's Talk Success Stories will be held in Trailblazer C; Dinner will be in Trailblazer D/E.