Pre-Conference Workshop - Analytics, Optimization, Personalization, and Engagement: When Content Marketing Gets Technical
Monday, November 5, 2018
08:30 AM - 11:30 AM
Location: Trailblazer D, Lobby Level
This isn’t your standard content strategy session! Content marketing is no longer a “soft skill” and in this session, we will discuss the technical aspects of content marketing, including analytics, optimization, personalization and engagement. Learn how two healthcare organizations (Cleveland Clinic and St. Louis Children’s Hospital) are leveraging these tools to convert their content marketing programs into measurable and effective components of their overall strategy. Hear real case studies about effective content optimization programs and walk away with tools and tactics to implement into your own content marketing program immediately.
Matthew Bakaitis, Director, Content Engineering, Cleveland Clinic
John Odom, Senior Consultant, Digital Communications and Marketing, St. Louis Children's Hospital
Jenny Bristow, CEO, Creative Anvil