HCIC Logo 2018

Connect with Amazing People
in Healthcare and Digital Marketing

November 5-7, 2018
Scottsdale, AZ

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Getting Better Every Day: How to Make Website Redesign an Ongoing Process

Date: Tuesday, November 6, 2018
Time: 11:30 AM - 12:30 PM
Location: Trailblazer D, Lobby Level

The online experience is constantly changing. Is your website keeping up? Using Dukehealth.org as a case study, learn how to apply research and analytics to create a culture of continuous improvement. Using Duke’s experience, discover ways to constantly evolve and improve your site to stay current with shifting needs and expectations and hopefully, avoid the dreaded ground-up redesign.

Debbe Geiger,
Director, Content Strategy
and
Chad Roberts, UX Designer
Duke Health