HCIC Logo 2018

Connect with Amazing People
in Healthcare and Digital Marketing

November 5-7, 2018
Scottsdale, AZ

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Digital Knowledge Management: Technology Integrations to Ensure Provider Discoverability

Date: Monday, November 5, 2018
Time: 03:15 PM - 04:15 PM
Location: Trailblazer C, Lobby Level

Digital Knowledge Management (DKM) puts healthcare systems in control the provider information patients seek. Learn how a technologically-innovative health system, OhioHealth, employs a DKM strategy to transform its marketing to ensure that data is managed internally and is discoverable by patients externally. Hear how OhioHealth incorporates Amazon Echo and EPIC into patient acquisition strategies in the current and future search landscape.

Sara Saldoff, Senior Director, Digital Marketing and Customer Experience, OhioHealth 
Carrie Liken, Head of Industry, Healthcare, Yext