HCIC Logo 2018

Connect with Amazing People
in Healthcare and Digital Marketing

November 5-7, 2018
Scottsdale, AZ

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Creating Your Digital Standard: Design, Branding and the Patient Experience

Date: Monday, November 5, 2018
Time: 04:30 PM - 05:30 PM
Location: Trailblazer D, Lobby Level

Dedicated to providing the best patient experience possible, Northwell Health undertook a design and style standards initiative to strengthen its digital patient experience. The initiative was implemented across all digital channels and included a brand audit, UX research and the build-out of reusable design components. Hear how this prominent health system streamlined their brand by producing a comprehensive, digital style guide that helps deliver the best digital user experience possible.

Michelle Avedian,
Art Director, Northwell Health
Jordan Hirsch,
Director of Strategy, Phase2