Creating Your Digital Standard: Design, Branding and the Patient Experience
Monday, November 5, 2018
04:30 PM - 05:30 PM
Location: Trailblazer D, Lobby Level
Dedicated to providing the best patient experience possible, Northwell Health undertook a design and style standards initiative to strengthen its digital patient experience. The initiative was implemented across all digital channels and included a brand audit, UX research and the build-out of reusable design components. Hear how this prominent health system streamlined their brand by producing a comprehensive, digital style guide that helps deliver the best digital user experience possible.
Michelle Avedian, Art Director, Northwell Health
Jordan Hirsch, Director of Strategy, Phase2