HCIC Logo 2018

Connect with Amazing People
in Healthcare and Digital Marketing

November 5-7, 2018
Scottsdale, AZ

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Using a Consumer-Centric Strategy to Grow and Achieve ROI

Date: Monday, November 5, 2018
Time: 04:30 PM - 05:30 PM
Location: Trailblazer C, Lobby Level

Centura Health created a data-driven, consumer-centric approach to digital transformation by identifying both quick-wins and long-term opportunities for growth. Hear how Centura chose a strategy and learn tips for crafting a go-to-market playbook and scaling broader transformation by using a service line as a learning lab for success.

Kevin Guill,Vice President, Digital Strategy, Centura Health 
Becca Lococo, PhD, Vice President, Strategy, Optum