Using a Consumer-Centric Strategy to Grow and Achieve ROI
Monday, November 5, 2018
04:30 PM - 05:30 PM
Location: Trailblazer C, Lobby Level
Centura Health created a data-driven, consumer-centric approach to digital transformation by identifying both quick-wins and long-term opportunities for growth. Hear how Centura chose a strategy and learn tips for crafting a go-to-market playbook and scaling broader transformation by using a service line as a learning lab for success.
Kevin Guill,Vice President, Digital Strategy, Centura Health
Becca Lococo, PhD, Vice President, Strategy, Optum