Getting From One Doctor and One Interview to Four Videos and 77,000 Views
Monday, November 5, 2018
03:15 PM - 03:40 PM
Location: Herberger 2, Lower Level
Provider video profiles are an effective tool for introducing the physician and his or her passion and approach to patient care. Video can help establish that patient-physician rapport even before the first appointment. This Sprint covers how to tease out that passion in an interview, how to repurpose the video via judicious editing, into coherent, digestible chunks and how to deploy it on websites, digital advertising and social media.
Bonnie Ward, Senior Communications Specialist
Amy Welsh, Marketing Strategist
CHI St. Vincent