HCIC Logo 2018

Connect with Amazing People
in Healthcare and Digital Marketing

November 5-7, 2018
Scottsdale, AZ

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Saving Lives with Creativity

Date: Tuesday, November 6, 2018
Time: 10:15 AM - 10:40 AM
Location: Herberger 2, Lower Level

Hands-only CPR is easy and saves lives — just follow the beat of your favorite song. The Bee Gees’ “Staying Alive” has been used to teach CPR, but what if you don’t know who the Bee Gees are? Or dislike disco? Learn why and how NewYork-Presbyterian developed a “branded playlist” on Spotify for NewYork-Presbyterian Hospital made up of 100 beats-per-minute songs that span all music genres making it easy for anyone to find a song they can remember.

Harry Sherman, Corporate Director of Strategic Marketing, NewYork-Presbyterian Hospital