Utilizing Marketing Automation and Patient Journeys to Drive Success
Tuesday, November 6, 2018
11:30 AM - 12:30 PM
Location: Trailblazer B, Lobby Level
Marketing plans that concentrate on TV ads and billboards don’t stem leakage or keep leads engaged. Providers must guide patients through their individual journeys after an initial lead inquiry. Using patient journeys helps to increase patient acquisition and retention while allowing marketers to show efficacy with provable ROI. In this session, learn about best practices and metrics for identifying the market opportunity, how to improve the customer experience and how to channel information that creates actionable intelligence through marketing automation.
Christy Clay, Senior Director, System Marketing
Jane Hong, Senior Director, Care Line Marketing, Scripps Health
Rachel Neely, Senior Healthcare Consultant, Evariant