HCIC Logo 2018

Connect with Amazing People
in Healthcare and Digital Marketing

November 5-7, 2018
Scottsdale, AZ

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Inbound and Outbound Consumer Engagement With Patient Self-Scheduling

Date: Monday, November 5, 2018
Time: 03:15 PM - 04:15 PM
Location: Trailblazer A, Lobby Level

With 77% of patients believing the ability to book, cancel or change appointments online is important, self-scheduling has become a key patient engagement tactic. Hear how The Iowa Clinic used digital engagement tools to produce higher show rates as they guided patients to the right provider with automated business rules. Learn how complimentary outbound engagement strategies like email campaigns featuring real-time online scheduling with a “schedule now” button, closed more gaps in care, increased efficiency and improved patient experience.

Tyler Dettmann, Senior Manager, Appointment Center, The Iowa Clinic   
Jason Kressel, Chief Operating Officer, MyHealthDirect