Getting Personal Without Getting Creepy
Tuesday, November 6, 2018
01:45 PM - 02:45 PM
Location: Trailblazer B, Lobby Level
Website personalization is easier to implement and manage than ever before, but for most healthcare providers, their sites still take a one-size-fits-all approach to content. In this session, explore implicit content personalization examples, learn about relevant goals and tracking, hear about common challenges and see how organizations move the needle using a combination of automated and manually-managed personalization efforts.
Andy Gradel, System Director, Digital Marketing, Main Line Health
Brett Borgeson, Program Manager, Velir