HCIC Logo 2018

Connect with Amazing People
in Healthcare and Digital Marketing

November 5-7, 2018
Scottsdale, AZ

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Getting Personal Without Getting Creepy

Date: Tuesday, November 6, 2018
Time: 01:45 PM - 02:45 PM
Location: Trailblazer B, Lobby Level

Website personalization is easier to implement and manage than ever before, but for most healthcare providers, their sites still take a one-size-fits-all approach to content. In this session, explore implicit content personalization examples, learn about relevant goals and tracking, hear about common challenges and see how organizations move the needle using a combination of automated and manually-managed personalization efforts.

Andy Gradel, System Director, Digital Marketing, Main Line Health 
Brett Borgeson,
Program Manager, Velir