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Connect with Amazing People
in Healthcare and Digital Marketing

November 5-7, 2018
Scottsdale, AZ

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Structured Data to Improve Location Page Search Engine Optimization

Date: Tuesday, November 6, 2018
Time: 11:30 AM - 11:55 AM
Location: Herberger 2, Lower Level

Structured data is a kind of markup that helps search engines more efficiently understand and process web content on your site, so it can be displayed more prominently in search engine results. Hear how Emory Healthcare applied structured data on primary care location pages, resulting in an increase in new users with more than 50% organically driven by Google.

Denise Davis, Senior Marketing Manager, Emory Healthcare