HCIC Logo 2018

Connect with Amazing People
in Healthcare and Digital Marketing

November 5-7, 2018
Scottsdale, AZ

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Making the Most of Video: Big Wins with Small, But Strategic Effort

Date: Monday, November 5, 2018
Time: 03:45 PM - 04:10 PM
Location: Herberger 2, Lower Level

With limited time, staff and budget, marketers must be nimble when it comes to tactical deployment. Video is an investment. Even if you’re doing it in-house, with basic equipment, you’re still taking time from content creators and clinical staff. Simple, thoughtful approaches can help optimize production time, capitalize on the content gathered and leverage footage across platforms and editorial calendars. Hear how UVA squeezes everything possible out of every shoot. 

Brandy Sweeney, Online Marketing Manager, UVa Health System