Making the Most of Video: Big Wins with Small, But Strategic Effort
Monday, November 5, 2018
03:45 PM - 04:10 PM
Location: Herberger 2, Lower Level
With limited time, staff and budget, marketers must be nimble when it comes to tactical deployment. Video is an investment. Even if you’re doing it in-house, with basic equipment, you’re still taking time from content creators and clinical staff. Simple, thoughtful approaches can help optimize production time, capitalize on the content gathered and leverage footage across platforms and editorial calendars. Hear how UVA squeezes everything possible out of every shoot.
Brandy Sweeney, Online Marketing Manager, UVa Health System