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Connect with Amazing People
in Healthcare and Digital Marketing

November 5-7, 2018
Scottsdale, AZ

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How To Begin Brand Publishing and Engage your Audience with Journalism

Date: Monday, November 5, 2018
Time: 04:30 PM - 05:30 PM
Location: Trailblazer A, Lobby Level

Traditional marketing pushes messages out to target audiences. Brand publishing pulls readers into interesting stories with compelling content written in a journalistic style. Learn how to evaluate, plan and implement a brand publishing news site for your company. Using Cape Cod Health News as a case study, learn how to: make the business case for a news hub, review technology and platforms, generate content and interesting stories, deploy best practices and use content "origami" across multiple channels.

Patrick Kane, Senior Vice President, Marketing, Communications and Business Development, Cape Cod Healthcare