How To Begin Brand Publishing and Engage your Audience with Journalism
Monday, November 5, 2018
04:30 PM - 05:30 PM
Location: Trailblazer A, Lobby Level
Traditional marketing pushes messages out to target audiences. Brand publishing pulls readers into interesting stories with compelling content written in a journalistic style. Learn how to evaluate, plan and implement a brand publishing news site for your company. Using Cape Cod Health News as a case study, learn how to: make the business case for a news hub, review technology and platforms, generate content and interesting stories, deploy best practices and use content "origami" across multiple channels.
Senior Vice President, Marketing, Communications and Business Development, Cape Cod Healthcare