Getting to the Heart of a Doctor Search
Tuesday, November 6, 2018
01:45 PM - 02:10 PM
Location: Herberger 2, Lower Level
More than half of Americans focus on personality and relationship when choosing a doctor. Most search tools provide credentials, peer ratings, demographics, experience and locations/hours, but fail to communicate the care philosophies that really help patients and doctors connect. Hear how Highmark Health solved that problem with an easy-to-use, patient-centric mobile optimized experience that leverages scientific algorithms to identify doctors who align with patients’ healthcare philosophies and needs.
Stacy Byers, Vice President, Digital Strategy, Highmark Health