HCIC Logo 2018

Connect with Amazing People
in Healthcare and Digital Marketing

November 5-7, 2018
Scottsdale, AZ

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Getting to the Heart of a Doctor Search

Date: Tuesday, November 6, 2018
Time: 01:45 PM - 02:10 PM
Location: Herberger 2, Lower Level

More than half of Americans focus on personality and relationship when choosing a doctor. Most search tools provide credentials, peer ratings, demographics, experience and locations/hours, but fail to communicate the care philosophies that really help patients and doctors connect. Hear how Highmark Health solved that problem with an easy-to-use, patient-centric mobile optimized experience that leverages scientific algorithms to identify doctors who align with patients’ healthcare philosophies and needs.

Stacy Byers,
Vice President, Digital Strategy, Highmark Health