HCIC Logo 2018

Connect with Amazing People
in Healthcare and Digital Marketing

November 5-7, 2018
Scottsdale, AZ

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Technology Integration and the Art of Showing Real ROI

Date: Tuesday, November 6, 2018
Time: 10:15 AM - 11:15 AM
Location: Herberger 1, Lower Level

John Wanamaker famously said, “Half the money I spent on advertising is wasted; I just don’t know which half.” Digital marketing arrived promising to end that problem with plentiful and reliable data. But more than a decade later, how many healthcare marketers can honestly prove real ROI? In this session, explore the Compassus journey from 'very little marketing’ to a ‘fully integrated marketing platform’ and how they document real EMR-drawn patient ROI.

Marc Needham, Vice President, Digital Marketing, Compassus
Sebastian Friedrich, President, Combinaut