Technology Integration and the Art of Showing Real ROI
Tuesday, November 6, 2018
10:15 AM - 11:15 AM
Location: Herberger 1, Lower Level
John Wanamaker famously said, “Half the money I spent on advertising is wasted; I just don’t know which half.” Digital marketing arrived promising to end that problem with plentiful and reliable data. But more than a decade later, how many healthcare marketers can honestly prove real ROI? In this session, explore the Compassus journey from 'very little marketing’ to a ‘fully integrated marketing platform’ and how they document real EMR-drawn patient ROI.
Marc Needham, Vice President, Digital Marketing, Compassus
Sebastian Friedrich, President, Combinaut