HCIC Logo 2018

Connect with Amazing People
in Healthcare and Digital Marketing

November 5-7, 2018
Scottsdale, AZ

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How Digital Campaigns Help Johns Hopkins Medicine Deliver Patient Acquisition and Maintain World Class Care

Date: Tuesday, November 6, 2018
Time: 01:45 PM - 02:45 PM
Location: Herberger 1, Lower Level

The Johns Hopkins Hospital is the only hospital in history to be ranked first in the nation for 22 years by U.S. News & World Report. However, in today’s competitive environment, how does Johns Hopkins continue to increase patient acquisition and communicate the quality of their patient care? This session showcases emerging online healthcare trends and specific tactics to help achieve patient acquisition and goals through Search Marketing (PPC) campaigns.

Matt Bailey,
Senior Search Marketing Specialist, Johns Hopkins Medicine
Brendan Jacobson, Senior Strategic Partner Manager, Google
JK Lloyd,
CEO, Eruptr