How Digital Campaigns Help Johns Hopkins Medicine Deliver Patient Acquisition and Maintain World Class Care
Tuesday, November 6, 2018
01:45 PM - 02:45 PM
Location: Herberger 1, Lower Level
The Johns Hopkins Hospital is the only hospital in history to be ranked first in the nation for 22 years by U.S. News & World Report. However, in today’s competitive environment, how does Johns Hopkins continue to increase patient acquisition and communicate the quality of their patient care? This session showcases emerging online healthcare trends and specific tactics to help achieve patient acquisition and goals through Search Marketing (PPC) campaigns.
Matt Bailey, Senior Search Marketing Specialist, Johns Hopkins Medicine
Brendan Jacobson, Senior Strategic Partner Manager, Google
JK Lloyd, CEO, Eruptr