General Session: The Promise and Perils of Marketing Transformation
Monday, November 5, 2018
01:45 PM - 03:00 PM
Location: Herberger Ballroom, Lower Level
Provider organizations are moving quickly to modernize their marketing functions with digital-savvy teams, thoughtful strategy and the technology and data to support their ambitious goals. Some have accomplished it, but many say that it’s harder than anticipated. In this keynote session, learn how Penn Medicine – an early adopter in CRM and Precision Marketing – transformed their marketing strategy, team, infrastructure and methods to grow their brand, build profitable business, increase customer engagement and enhance their role as strategic leaders. Leave this session with new ideas and perspectives on marketing transformation.
Vice President, Chief Marketing Officer at Penn Medicine, University of Pennsylvania Health System