HCIC Logo 2018

Connect with Amazing People
in Healthcare and Digital Marketing

November 5-7, 2018
Scottsdale, AZ

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Why Company Blogs Help Define Who You Are

Date: Tuesday, November 6, 2018
Time: 12:00 PM - 12:25 PM
Location: Herberger 2, Lower Level

Many medical centers and hospitals confuse blogs with news articles. News articles are self-explanatory – news – while blogs should be short stories that define your unique personality and company culture. Many companies make the mistake of writing self-serving blogs: ads disguised as blogs. In today’s social marketing environment, many consumers are looking for relatable companies. What better way is there to advertise your healthcare company than letting people know who you are!

Kevin Ewalt, CEO, RADMAX, Ltd.