The Agile Approach to Patient Journey Marketing
Tuesday, November 6, 2018
03:30 PM - 04:30 PM
Location: Herberger 1, Lower Level
Are you trying to determine how patient journeys and marketing automation helps hospitals acquire patients for service lines? Through this UC Health case study, discover what service lines are best suited to the journey approach and the value of implementing journeys. Also hear about the complete digital patient lifecycle, the road blocks organizations have faced and how to overcome them.
Sydney Hudson, Digital Experience Manager, Marketing and Communications, UC Health West Chester Hospital
Maria Regan, Director, Content Strategy, Wainscot Health
Christian Twiste, Chief Operating Officer, Korcomptenz