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Connect with Amazing People
in Healthcare and Digital Marketing

November 5-7, 2018
Scottsdale, AZ

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General Session: The Big Bold Brave New World of Content Marketing and Storytelling

Date: Tuesday, November 6, 2018
Time: 08:00 AM - 09:15 AM
Location: Herberger Ballroom

Content marketing and storytelling offer a vast opportunity for all organizations, especially healthcare. But too many of us aren’t fully realizing its potential. So the question is: How do we inspire our teams to create more robust, effective marketing to reach the people we want to talk to? How can we level-up to create content and stories people will value? (Because the best marketing doesn’t feel like marketing.) How do we up the quality of what we are producing in a time-challenged, resource-constrained and regulated world? (And how do you define “quality,” anyway?) In this fun, inspiring session, Ann will counsel you on how you can create marketing that’s engaging—because your audience demands it and your organization deserves it.

Ann Handley

Chief Content Officer, MarketingProfs and Best-Selling Author