HCIC Logo 2018

Connect with Amazing People
in Healthcare and Digital Marketing

November 5-7, 2018
Scottsdale, AZ

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Engaging Audiences Through Video

Date: Tuesday, November 6, 2018
Time: 10:15 AM - 11:15 AM
Location: Trailblazer E, Lobby Level

Penn Medicine Princeton Health created a successful USTREAM channel to engage consumers through live streaming that features health experts and educators. Over the past 7 years, Princeton Health produced 109 videos that have received more than 44,000 views. In 2017, after reviewing viewership patterns, Princeton Health modified its strategy and made the switch from live presentations to pre-recorded videos, allowing for more flexibility in scheduling and the editing of content to be concise and less formal — more like a conversation that a patient might have with a trusted medical professional. The result was a 37% increase in views.

Carol Norris-Smith, Vice President, Marketing & Public Affairs, Penn Medicine Princeton Health