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Connect with Amazing People
in Healthcare and Digital Marketing

November 5-7, 2018
Scottsdale, AZ

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Roundtable: Take Your Provider Directory from Political Hotbed to Conversion Machine

Date: Monday, November 5, 2018
Time: 04:30 PM - 05:30 PM
Location: Trailblazer B, Lobby Level

Eighty-four percent of health consumers view digital solutions as the most effective way to search for a doctor. Which is why your online provider directory must offer engaging profiles and decision-making support. But your directory is also a political hotbed where employment status scenarios and care options compete. Through this roundtable, learn how three leading systems are using a unique mix of technology and strategy to solve today’s most pressing directory challenges.

Adrian Flores, Senior Web Specialist, Marketing, Cottage Health 
Jenny Sundberg,
Senior Marketing Specialist, Bryan Health
Michael VanPutten, Digital Media Supervisor, Bronson Healthcare Group

   Facilitated by: Ben Dillon, Chief Strategy Officer, Geonetric