HCIC Logo 2018

Connect with Amazing People
in Healthcare and Digital Marketing

November 5-7, 2018
Scottsdale, AZ

Full Schedule


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Anatomy of a Successful Service Line Campaign

Date: Tuesday, November 6, 2018
Time: 12:00 PM - 12:25 PM
Location: Trailblazer E, Lobby Level

Discover how Altru Health System used data-driven campaigns to increase patient volume, reverse outmigration and achieve response rates significantly higher than the industry standard. This session features actionable strategies along with a case study in effective consumer engagement. Learn how Altru combines data analytics with an integrated content strategy to find, engage and convert their top prospect, including an orthopedics service line campaign that yielded 30 qualified calls and 100+ seminar requests within the first 60 days.

Annie Berge, Marketing Strategist, Altru Health System
Eric Silberman,
President, True North Custom