HCIC Logo 2018

Connect with Amazing People
in Healthcare and Digital Marketing

November 5-7, 2018
Scottsdale, AZ

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Are You Losing the Person Among the Page Views? How Human Insights Can Strengthen Your Digital Marketing Planning

Date: Monday, November 5, 2018
Time: 03:15 PM - 04:15 PM
Location: Herberger 1, Lower Level

Today, most digital strategies are driven by a combination of data, clicks and online behavior patterns. In healthcare, where the patient’s voice is more important than ever, success requires digging beyond this digital illusion into real human insight. This session shares new findings from two leading healthcare consumer studies, demonstrates the impact of applying consumer attitudes and behaviors to your strategy and shares how to build a consumer-centric foundation when considering digital marketing challenges and solutions.

Jerry Bowden, Executive Vice President/Deputy General Manager, Edelman   
Dan Miers, Chief Strategy Officer, SPM Marketing & Communications