Are You Losing the Person Among the Page Views? How Human Insights Can Strengthen Your Digital Marketing Planning
Monday, November 5, 2018
03:15 PM - 04:15 PM
Location: Herberger 1, Lower Level
Today, most digital strategies are driven by a combination of data, clicks and online behavior patterns. In healthcare, where the patient’s voice is more important than ever, success requires digging beyond this digital illusion into real human insight. This session shares new findings from two leading healthcare consumer studies, demonstrates the impact of applying consumer attitudes and behaviors to your strategy and shares how to build a consumer-centric foundation when considering digital marketing challenges and solutions.
Jerry Bowden, Executive Vice President/Deputy General Manager, Edelman
Dan Miers, Chief Strategy Officer, SPM Marketing & Communications