HCIC Logo 2018

Connect with Amazing People
in Healthcare and Digital Marketing

November 5-7, 2018
Scottsdale, AZ

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From the C-Suite to Bedside Staff: Why Every Employee Should Be Trained in Social Media

Date: Tuesday, November 6, 2018
Time: 01:45 PM - 02:45 PM
Location: Trailblazer E, Lobby Level

When a crisis went viral, Nationwide Children’s Hospital created a workforce-wide social media curriculum to train employees on best practices. With a staff of 12,000+, hear how their social media manager developed a curriculum, tiered on seven levels, with diverse learning modules to fit the needs of a varied staff. By employing techniques like infographics, podcasts, internal signage, brown-bags and a digital module, their team has made an impact on how social is viewed within the organization.

Diane Lang,
Senior Manager, Social Media, Nationwide Children's Hospital