From the C-Suite to Bedside Staff: Why Every Employee Should Be Trained in Social Media
Tuesday, November 6, 2018
01:45 PM - 02:45 PM
Location: Trailblazer E, Lobby Level
When a crisis went viral, Nationwide Children’s Hospital created a workforce-wide social media curriculum to train employees on best practices. With a staff of 12,000+, hear how their social media manager developed a curriculum, tiered on seven levels, with diverse learning modules to fit the needs of a varied staff. By employing techniques like infographics, podcasts, internal signage, brown-bags and a digital module, their team has made an impact on how social is viewed within the organization.
Diane Lang, Senior Manager, Social Media, Nationwide Children's Hospital