HCIC Logo 2018

Connect with Amazing People
in Healthcare and Digital Marketing

November 5-7, 2018
Scottsdale, AZ

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Serving Up Your Service Lines with Search: Lessons Learned from a Website Redesign Project

Date: Monday, November 5, 2018
Time: 04:30 PM - 05:30 PM
Location: Herberger 1, Lower Level

What’s the best way to ensure that readers know about all the services your organization offers? For many hospitals and health plans, the answer involves listing every service on one massive page. It seems efficient, but the results can be disastrous. This session will include a walk through before-and-after website redesign data, and will demonstrate how separating and optimizing service line pages can lead to impressive results. Hear insights that can help you get key stakeholders involved in a project like this.

Dana McCoy, Director of Marketing, CGH Medical Center
Chris Widell, Business Development Consultant, Coffey Communications