Making Your Social Media Metrics Actionable
Tuesday, November 6, 2018
03:30 PM - 04:30 PM
Location: Trailblazer E, Lobby Level
Social media strategies are ever-evolving, adapting to changing algorithms and user behavior. One key consideration should be what your metrics are telling you about your content performance. Hear members of Mayo Clinic’s Social and Digital Innovation team share case studies on how they have made their YouTube, Twitter and Facebook metrics actionable.
Lee Aase, Director, Mayo Clinic Social Media Network
Taryn Offenbacher, Senior Communications Specialist