HCIC Logo 2018

Connect with Amazing People
in Healthcare and Digital Marketing

November 5-7, 2018
Scottsdale, AZ

Full Schedule

 

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Making Your Social Media Metrics Actionable

Date: Tuesday, November 6, 2018
Time: 03:30 PM - 04:30 PM
Location: Trailblazer E, Lobby Level

Social media strategies are ever-evolving, adapting to changing algorithms and user behavior. One key consideration should be what your metrics are telling you about your content performance. Hear members of Mayo Clinic’s Social and Digital Innovation team share case studies on how they have made their YouTube, Twitter and Facebook metrics actionable.

Lee Aase, Director, Mayo Clinic Social Media Network
and 
Taryn Offenbacher, Senior Communications Specialist
Mayo Clinic