HCIC Logo 2018

Connect with Amazing People
in Healthcare and Digital Marketing

November 5-7, 2018
Scottsdale, AZ

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Maintenance Mode: How To Maintain Fresh, Consistent and Accurate Content

Date: Tuesday, November 6, 2018
Time: 10:15 AM - 11:15 AM
Location: Trailblazer C, Lobby Level

You spend all day cleaning your house, but soon, it’s back to the same mess. Without better organization and behavior changes, it’s unsustainable. Managing a website is not so different. Now, a year after relaunching henryford.com with optimized content, hear how the team is focused on maintaining the content quality using content-aging technology and training writers to form new habits through ongoing training and resources.


Brooke Hess, Manager of Marketing Content Strategy and Promotions
Ellie Martin, Web Services Specialist
Henry Ford Health System