Pre-Conference Workshop - Are You Riding the Social Media Wave? Or Are You Under the Wave?
Monday, November 5, 2018
08:30 AM - 11:30 AM
Location: Trailblazer E, Lobby Level
Social Media is an ever-evolving medium. And it is continually more and more important to healthcare marketing, employee engagement, and patient experience. How your organization leverages social media can have a big impact on healthcare decisions and brand impressions. So how do you stay in tune with the always changing world where what's hot today is boring and outdated tomorrow.
In this session we will explore how some of the top brands in healthcare successfully leverage user generated content (UGC), engage employees and physicians, strategically utilize a multi-channel approach, integrate location marketing, address the viral aspects of social media, use modern analytics and much more.
Jared Johnson, Manager, Marketing Technology & Analytics, Phoenix Children's Hospital
Stephen Strong, Director of Digital Marketing, Marketing, Communications and Media Relations, Northwestern Memorial HealthCare
Facilitated by Neal Linkon, Director, Marketing Operations, Children's Hospital of Wisconsin