HCIC Logo 2018

Connect with Amazing People
in Healthcare and Digital Marketing

November 5-7, 2018
Scottsdale, AZ

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Engaging Multi-Level Stakeholders through Facebook Live Events

Date: Monday, November 5, 2018
Time: 03:15 PM - 04:15 PM
Location: Trailblazer E, Lobby Level

Facebook Live has many seeking opportunities to promote their physicians and showcase their services. These live events require more preparation and coordination than a typical video shoot. It’s more than selecting the best video equipment and streaming technologies. Hear how two premier health systems consider their audiences, identify relevant healthcare themes and select the live video “stars” – all contributing to an impactful event. And, Facebook Live should not end when the camera turns off. Learn how to leverage your video content to take advantage of social media’s long tail to ensure that your programs reach a wider audience over time.

Alexis Shaw, Media Relations Manager, The Ohio State University Wexner Medical Center 
James Sims, III,
Manager, Social Media, Northwestern Medicine