Demystifying Data Science: How Children's National Uses Advanced Marketing Analytics to Generate More Revenue with Less Investment
Tuesday, November 6, 2018
01:45 PM - 02:45 PM
Location: Rainmakers B/C, Lower Level
Data scientists can mine massive amounts of information to better understand human behavior. So how can marketing teams use the principles of “big data” to drive greater ROI? Children’s National has created an analytics program to understand what marketing works best for their charitable foundation, driving a 39% increase in online giving in 2017. Hear an overview and see real analysis and outcomes. This session is useful for both foundation and hospital marketers.
Jon Thompson, Director, Philanthropic Marketing and Communications, Children's National Health System
Christopher Riegger, Chief Operating Officer, Modea