HCIC Logo 2018

Connect with Amazing People
in Healthcare and Digital Marketing

November 5-7, 2018
Scottsdale, AZ

Full Schedule

 

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Realizing Consumer Journeys: A Panel on Digital Innovation

Date: Tuesday, November 6, 2018
Time: 11:30 AM - 12:30 PM
Location: Trailblazer C, Lobby Level

Marketing insights are increasingly data driven; marketers need to anticipate patient needs real-time. Using real-life examples, this lively panel will explore operational, technical and cultural challenges in integrating CX. Explore big questions such as: What does it take to deliver enterprise digital experiences?  What capabilities and tools are needed? And, most importantly, how do I advance my organization to take their next best action?

Ron Henry, Senior Manager, Digital, Brigham & Women's Hospital
Jared Johnson,
Manager, Marketing Technology and Analytics, Phoenix Children's Hospital
Craig Kartchner,
Associate Vice President of Marketing, HonorHealth

Facilitated by Paul Griffiths, CEO, MedTouch