How to Create Service-Line Specific Content Marketing Plans that Drive Business
Tuesday, November 6, 2018
11:30 AM - 12:30 PM
Location: Herberger 1, Lower Level
When Le Bonheur Children's Hospital turned its focus to marketing for specific service lines, it wanted a winning content marketing strategy that would first raise awareness and then follow patients down the decision-making funnel. Hear how Le Bonheur Children's uses targeted content and digital advertising to reach its desired audiences and increase patient volumes in specific service lines.
Sara Patterson, Digital Marketing Specialist, Le Bonheur Children's Hospital
Lauren Farabough, Director of Healthcare Strategy, Team SI