KPIs: Let's Hit the Reset Button
Monday, November 5, 2018
04:30 PM - 04:55 PM
Location: Herberger 2, Lower Level
Trilliant Health has run over 200,000 digital ads across 25 service lines for 500 hospitals and still finds that healthcare providers accept, and sometimes even expect, reporting on KPIs that aren’t aligned with their ultimate campaign goal: driving profitable patient volume. Hear how CentraCare Health reset the KPI button and understand why, if you aren’t measuring cost per lead, lead conversion rate and payer mix, you could be missing the mark.
Anthony Gardner, Vice President, Marketing and Communications, CentraCare Health
Jeff Snyder, Vice President, Client Operations, Trilliant Health