HCIC Logo 2018

Connect with Amazing People
in Healthcare and Digital Marketing

November 5-7, 2018
Scottsdale, AZ

Full Schedule

 

View Calendar

Putting a Measurement on Success: The Evolution of Healthcare Marketing

Date: Tuesday, November 6, 2018
Time: 10:15 AM - 11:15 AM
Location: Rainmakers B/C, Lower Level

How does a contemporary marketing department measure success? In this session, learn about the current state of healthcare marketing and be introduced to proprietary benchmarks and strategies marketers can use to follow the lead of other industries. Understand why now is the time to shift away from classic brand metrics toward measuring acquisition costs and lifetime value.

Ed Rafalski,
Chief Strategy and Marketing Officer, BayCare Health System
Richard Fine, Vice President, Marketing, ZocDoc