Putting a Measurement on Success: The Evolution of Healthcare Marketing
Tuesday, November 6, 2018
10:15 AM - 11:15 AM
Location: Rainmakers B/C, Lower Level
How does a contemporary marketing department measure success? In this session, learn about the current state of healthcare marketing and be introduced to proprietary benchmarks and strategies marketers can use to follow the lead of other industries. Understand why now is the time to shift away from classic brand metrics toward measuring acquisition costs and lifetime value.
Ed Rafalski, Chief Strategy and Marketing Officer, BayCare Health System
Richard Fine, Vice President, Marketing, ZocDoc