HCIC Logo 2018

Connect with Amazing People
in Healthcare and Digital Marketing

November 5-7, 2018
Scottsdale, AZ

Full Schedule

 

View Calendar

Pre-Conference Workshop - The Author of your Brand, the Healthcare Consumer: How Consumer Voice Informs Marketing and Strategy

Date: Monday, November 5, 2018
Time: 08:30 AM - 11:30 AM
Location: Trailblazer A, Lobby Level

In today’s consumer marketplace, marketing leaders need a deeper understanding of what’s necessary to cultivate and earn loyal patients. How are they engaging with traditional platforms and new technology? What insights are they sharing and who are they choosing to trust? Join this team of experts and hear the latest research with case study examples from leading healthcare systems, along with practical take away strategies to earn the loyalty of your current and future patients.

Chris Boyer, Director, Digital Strategy & Analytics, Fairview Health Services-University of Minnesota Health
Dennis Jolley, Senior Vice President, Institutional Advancement and Chief Strategy Officer, Gillette Children’s Specialty Healthcare
Aaron Clifford, Senior Vice President, Marketing, Binary Fountain
Chrissy Daniels, Partner, Press Ganey Associates, Inc.