Pre-Conference Workshop - The Author of your Brand, the Healthcare Consumer: How Consumer Voice Informs Marketing and Strategy
Monday, November 5, 2018
08:30 AM - 11:30 AM
Location: Trailblazer A, Lobby Level
In today’s consumer marketplace, marketing leaders need a deeper understanding of what’s necessary to cultivate and earn loyal patients. How are they engaging with traditional platforms and new technology? What insights are they sharing and who are they choosing to trust? Join this team of experts and hear the latest research with case study examples from leading healthcare systems, along with practical take away strategies to earn the loyalty of your current and future patients.
Chris Boyer, Director, Digital Strategy & Analytics, Fairview Health Services-University of Minnesota Health
Dennis Jolley, Senior Vice President, Institutional Advancement and Chief Strategy Officer, Gillette Children’s Specialty Healthcare
Aaron Clifford, Senior Vice President, Marketing, Binary Fountain
Chrissy Daniels, Partner, Press Ganey Associates, Inc.