HCIC Logo 2018

Connect with Amazing People
in Healthcare and Digital Marketing

November 5-7, 2018
Scottsdale, AZ

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Test and Learn: Using Optimization to Open-up Patient Access

Date: Monday, November 5, 2018
Time: 03:15 PM - 04:15 PM
Location: Rainmakers B/C, Lower Level

Successful digital teams know their website is never done. Yet most healthcare organizations haven’t established digital optimization programs to test and validate how their efforts contribute to patient access. Hear how Geisinger Health System and other healthcare organizations are taking a data-driven approach to better connect with patients planning their care. This approach puts A/B Testing, content targeting and personalization into a globally measurable context, so digital efforts can be prioritized and evaluated based on impact.

Bryanna Pardoe, Digital Marketing Lead for Patient Care, Geisinger Health System 
Jeff Cram,
Co-Founder, Connective DX