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Connect with Amazing People
in Healthcare and Digital Marketing

November 5-7, 2018
Scottsdale, AZ

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Pre-Conference Workshop - Engage at Warp Speed with New Communications Platforms: Balancing Patient Expectations, Ethics and Provider Realities

Date: Monday, November 5, 2018
Time: 08:30 AM - 11:30 AM
Location: Trailblazer B, Lobby Level

The emergence of new consumer platforms is splintering media channels. Three big, seemingly unrelated trends are warping consumer expectations this year, including:

•     Digital personal assistants catalyzing expectations for response times
•     Chatbots disrupting the notional idea of traditional searching
•     Messaging apps contorting the expectations of real-time transactions. 

All three trends signal an important, fundamental change: hospitals need to unify an approach to marketing, operations and service focused on real-time capacity to deliver – while addressing ethical questions and provider - partner concerns. In this workshop, learn:

•     What's realistic versus hype?
•     What will physicians embrace or oppose?
•     How can we support providers as these tools roll out?
•     And more.

Chantal Reyna, MD, Assistant Professor, Breast Surgical Oncology, M.D. Anderson Cancer Center
James Gardner
, Director, Market and Business Development, MedTouch
Mike Mangi, Director, Strategy, Phase2
Abhi Sharma, Vice President, Product, Loyal
Facilitated by Ed Bennett, Founder, MarTech.Health