Utilizing Data Analytics to Inform and Optimize (Your) Marketing Strategy
Monday, November 5, 2018
04:30 PM - 05:30 PM
Location: Rainmakers B/C, Lower Level
With long-standing marketing programs and strategies engrained in annual plans, and with new tools and technologies continuing to emerge, an effective method of comparing ROI across initiatives to determine an optimal marketing mix that meets objectives for growth and efficiency is necessary. Using campaign reporting models to compare ROI across different channels provided insightful data that can greatly influence strategies and aid in determining where resources could best be directed. Learn how to leverage CRM data analysis tools to power other aspects of your marketing mix for optimal ROI.
Robin Oliver, Vice President, Marketing and Communications, Dignity Health
Brad Wensel, Senior Vice President, Customer Engagement and Development, Healthgrades