HCIC Logo 2018

Connect with Amazing People
in Healthcare and Digital Marketing

November 5-7, 2018
Scottsdale, AZ

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Content Marketing: A Game-Changing Opportunity

Date: Tuesday, November 6, 2018
Time: 11:30 AM - 12:30 PM
Location: Trailblazer A, Lobby Level

Content marketing may be the latest buzz in healthcare marketing, but savvy companies have been providing valuable, personalized and consistent content for years to successfully attract and retain a clearly defined audience — and, ultimately, to drive engagement, acquisition and revenue. Hear how CentraCare Health used highly-targeted content to increase awareness and use of bariatric, neurology and cancer services and how to apply these techniques to any service line.

Cheri Tollefson Lehse, Web Development Specialist, CentraCare Health   
Jana Wallpe,
AVP, Strategic Planning, Private Health News