HCIC Logo 2019

Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

2019 Webinar Schedule

The Digital Healthcare Webinar Schedule for Hospitals and Health Systems Nationwide

Date/Time:
Wednesday, July 31, 2019 -- 1-2 pm EDT
Title:
How to Balance Strategic Vision and User Experience in Your Next Redesign
Description:

Connecting health care and well-being is a strategic vision for Cone Health – and an initiative that needed to shine through on their new website. Attend this session and learn how the redesign strikes a balance between a progressive strategic vision and traditional user behavior. You’ll see how usability test results challenged some early hypotheses and lead to a site that is connecting site visitors to appropriate care options and delivering on Cone Health’s strategic vision.

Attendees will be able to:

  1. Tie big-picture organizational vision with digital goals – and find a path forward when they don’t immediately align
  2. Understand how users connect to information about care options on the web and how to use user behavior data to create a site structure that matches their needs
  3. Leverage usability testing to prove or challenge healthcare marketers’ assumptions about how users complete top tasks for finding care
 
Speakers:
Anne-Kapler

Anne Kapler
Senior Content Strategist & Writer
Geonetric

Matt-McKinney

Matt McKinney
Assistant Director of Communications
Cone Health

 

 RegisterToday!

 


Date/Time:
Wednesday, June 26, 2019 -- 1-2 pm EDT
Title:
4th Annual Greystone.Net's State of Digital Marketing in Healthcare Study 
Description:

Join Greystone.Net and Klein & Partners as they discuss the results from the 4th Annual Healthcare Digital Marketing Study. This study is part of an effort to better understand how healthcare marketers are using digital tools and technology to reach actual and potential customers. As the healthcare environment has changed, so have healthcare consumers and healthcare marketers.

Mike Schneider, Executive Vice President and Principal of Greystone.Net and Rob Klein, Founder and CEO of Klein & Partners will share valuable insights and findings from responses to a survey which assessed the current state and future plans of a hospital organization’s digital marketing efforts and compared organizational performance to their peers.

 
Speakers:
Michael-Schneider

Mike Schneider
Principal, Executive Vice President
Greystone.Net

Rob-Klein

Rob Klein
Founder, CEO
Klein & Partners

 


 

 RegisterToday!

 


 
Date/Time:
Thursday, May 30,  2019 -- 1-2 pm EDT
Title:

Online Scheduling the Piedmont Way: How Piedmont Got to 10K+ Online Appointments a Month

Description:
More than 2/3 of consumers would choose a provider based on the ability to book appointments online. Yet many health systems struggle to deliver the modern self-service scheduling experience today’s consumers expect. Join Katie Logan, VP of Experience at Piedmont Healthcare, to hear how the innovative health system has made online scheduling a reality and is now seeing over 3K appointments per week booked directly into their EHR.

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Date/Time:
Wednesday, March 27,  2019 -- 1-2 pm EDT
Title:

An Accessibility Origin Story: How Baptist Health Enhances the Digital Experience for Healthcare Consumers with Disabilities

Description:

What happens when your mission-driven organization has a mission to address accessibility? Baptist Health’s Erik Helton shares his accessibility origin story. In just one year, he has given focus and purpose to digital accessibility for Baptist Health’s visitors and potential patients. Creating a new accessibility practice, in addition to everything else going on, could have been overwhelming to someone else. Learn from Erik how he continues to make digital accessibility a priority for Baptist Health. 

Over 60 million people in the United States self-identify as having a disability. Despite providers’ best attempts to be accessible, people with disabilities still face barriers to quality healthcare. These barriers often start from a person’s first interaction with a health provider’s digital properties. Web and mobile experiences are a critical part of the decision-making journey, and healthcare organizations have an opportunity to make their digital presence more accessible and inclusive to patients of all abilities.

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Date/Time:
Thursday, February 28, 2019 -- 1-2 pm EDT
Title:

How to Implement Reputation Management Strategies at the Enterprise-level

Description:

A crucial challenge for any enterprise healthcare organization is managing its brand perception online. Without a robust reputation management strategy in place to address web optimization and patient reviews, hospitals lose the ability to effectively engage with its patients and struggle to grow as a result.

In this webinar, we’ll go over ways to implement reputation management strategies for enterprise healthcare organizations. You’ll receive best practices and recommendations from a Marketing Director at a large multi-specialty group in Southern Virginia, and learn how her team found success in implementing these strategies.


Watch the Webinar!