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Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

How to Balance Strategic Vision and User Experience in Your Next Redesign

How to Balance Strategic Vision and User Experience in Your Next Redesign

 

Wednesday, July 31, 2019
1-2 pm EDT


Connecting health care and well-being is a strategic vision for Cone Health – and an initiative that needed to shine through on their new website. Attend this session and learn how the redesign strikes a balance between a progressive strategic vision and traditional user behavior. You’ll see how usability test results challenged some early hypotheses and lead to a site that is connecting site visitors to appropriate care options and delivering on Cone Health’s strategic vision.

Attendees will be able to:

  1. Tie big-picture organizational vision with digital goals – and find a path forward when they don’t immediately align
  2. Understand how users connect to information about care options on the web and how to use user behavior data to create a site structure that matches their needs
  3. Leverage usability testing to prove or challenge healthcare marketers’ assumptions about how users complete top tasks for finding care

Meet The Speakers!



Anne-Kapler

Matt-McKinney

Anne Kapler
Senior Content Strategist & Writer 
Geonetric

Matt McKinney
Assistant Director of Communications 
Cone Health