Like our conference, the webinar series was created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, web leaders, IT professionals and strategists can learn from the other attendees and presenters.
Hosting these webinars develops authority and trust, in an over-saturated market, standing out from the competition is extremely important. Backstage Pass allows a business to build up its brand image as experts in its field.
Healthcare strategy professionals who attend these webinars are excited to learn about solutions that vendors can provide to help them maintain success and a competitive edge. Backstage Pass allows you to engage with a very specific target group. Allow them to ask questions, or pose questions of your own to the participants. Reinforce your message by utilizing polls, chats and calls to action, or to show your viewers PowerPoint slides or videos. The more interactive your webinar is, the greater the impact of your message will be.
A recording is available after the webinar to all users who signed up. This enables you to increase both the reach and the impact of your message. In repurposing your content, you also allow your audience to relive your content – and video recordings of the event help your audience to analyze and understand your content as thoroughly as possible.
An attendee list with emails will be provided to allow you to communicate with prospective clients after the webinar. The information and education you provide in your webinar serves to qualify your audience, informing them about your products, services and expertise – and creating the perfect sales lead in the process.