Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

For Sponsor/Exhibitors | For Faculty | Rewind

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Track Descriptions

Track Descriptions

HCIC features eight educational tracks focusing on:

1	Digital Strategy and Planning This track highlights the role of robust strategic thought as the healthcare industry addresses the needs of its diverse publics (e.g., patients, consumers, physicians, employees, etc.) through its ever-growing digital footprint.

2	Consumer Engagement This track highlights newer tools, solutions and tactics designed to leverage the web to improve the patient experience and build consumer engagement.

3	CRM and Analytics This track showcases CRM and analytics strategies and implementation tactics through digital marketing integration success stories. This track also helps attendees understand how to evaluate the effectiveness, efficiency and business value of their digital footprint.

4	Social Media and Mobile This track focuses on how Social Media and mobile is reshaping healthcare and how it is impacting consumer choice, branding and traditional marketing.

5	Tools and Advanced Technologies This track showcases current best-in-class implementations of CMS and CRM platforms, APIs, custom applications, workarounds, open source, etc.

6	Digital Marketing and Advertising This track focuses on the development and execution of digital marketing plans, tactics and campaigns – including everything from organic search to online marketing to reputation management and beyond, all designed to help expand and improve your organization's digital footprint.

7	Content and Design Strategies This track focuses on the role of content and design in the development of effective online user experiences, including how to reach the increasingly mobile user.

8	HCIC Sprints This track is similar to TED talks, designed to share good information quickly and succinctly.

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