Conference Schedule

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Monday, November 4, 2019

7:00AM - 5:30PM

Registration Open

8:30AM - 11:30AM

Pre-Conference Workshops

Revolutionize and Optimize Your Patient Acquisition Strategy Using Key Insights from Data You (Probably) Already Have

Annie Haarmann, Ascension; Jenny Bristow, Anvil

Beyond Websites: Developing an Evolved Digital Strategy with KPIs that Matter

Amy Comeau, Emory Healthcare; Amy Ridall Campbell, Select Medical; Jorge Cordova and Kara Rozek, SPM; Linda Watts, MedTouch

Creating a Content Strategy for Re-Use: In Voice, Chatbots, HRAs and More

Kim Humby, Northwell; Scott Schuster, Northwestern; Abhi Sharma, Loyal; Facilitated by: Ahava Leibtag, Aha Media

Mergers, Acquisitions and Consolidation: A How-To Guide for the Digital Transition

Ellie Martin and Joel Maust, Henry Ford; Simon Yohe, AdventHealth; Stacey Torjak Febbraro, Phase2

Solving the Greying Healthcare Crisis with Digital Solutions

Daniel Ansel, Active Daily Living; Daniel Fell, Corner Street Strategies; Linda MacCracken, Accenture

11:45AM - 1:00PM

New Attendee Reception - Meet and Greet

All first-time attendees to HCIC are welcome!

1:15PM - 1:30PM

Opening Remarks and Welcome

1:30PM - 1:45PM

John A. Eudes Vision & Excellence Award Presentation

Join us to honor the 2019 recipient of the John A. Eudes Award for Vision & Excellence

General Session

1:45PM - 3:00PM

How Reputations Are Made and Protected In Healthcare

A Fireside Chat featuring John Bennett, Sutter Health, Amanda Henson, Kindred Healthcare, Tara Raeber Vail, Ascension and facilitated by Patric Wiesmann, Reputation.com

3:00PM - 3:15PM

Intra-Session Break in the Foyer

Sponsored by: Centretek

3:15PM - 4:15PM

Digital Strategic
Planning

Connecting the Dots: The Marketing Roadmap

Fredrick Anderson and Selima Khan, Memorial Healthcare System

Consumer
Engagement

See Around the Right Corners: Turning Untapped Consumer Demand into New Growth Opportunities

Katie Logan, Piedmont; Cynthia Perazzo; AVIA

Tools & Advanced
Technologies

Leverage Machine Learning and Chatbots to Better Guide Patients and Avoid Missed Opportunities

Paige Entwisle and Brandon Shelling, Ochsner Health System

Digital Marketing &
Advertising

Keeping a Small Hospital Relevant in the Digital Age

Christine Gallery,Emerson Hospital; Chad Campbell, SilverTech

Social Media &
Mobile

Centralizing Social Care and Creating Consistency Across Your Organization

Rachael Jones and Don Jump, Sharp HealthCare

Data Management,
CRM & Analytics

Better Business Through Data Science

Brian Vargo, Beaumont; Tim Schaden, Breadcrumb Insights

Content,Design &
Usability

Your Website is Not Your Digital Front Door: How to Prepare for Discoverability in a Voice-First Landscape

Courtney Cox Wakefield, Children's Health; Carrie Liken, Yext

HCIC Sprints
3:15PM-3:40PM

“Hey Alexa, Hospitals Near Me”: Managing Locations as Part of Your Digital Front Door Strategy

Justin Willett, MU Health Care; Glen Doss, Centretek

HCIC Sprints
3:45PM-4:10PM

Daring to Put Data at Decision Points

Drew Diskin, Virtua Health; Melinda McDonald, Greystone.Net

4:15PM - 4:30PM

Intra-Session Break in the Foyer

Sponsored by: Centretek

4:30PM - 5:30PM

Digital Strategic
Planning

Prescription for a Healthy Brand in the Digital Age that Even Your CFO Will Get Behind

Rebecca Pizzo and Alison Pondo, Tampa General

Consumer
Engagement

Best Practices of the Modern Healthcare Marketer ... Google-Style

David A. Feinberg, Mt. Sinai; Brian Cusack, Google

Tools & Advanced
Technologies

Engaging Patients as Consumers Through Emerging Technologies

Ashley Stanko,Dayton Children's Hospital; Dan Fronczak, Healthy Roster

Digital Marketing &
Advertising

Delivering on the Promise of an Empowered Digital Experience

Jeremy Rogers, IU Health; Brian Gresh, Loyal

Social Media &
Mobile

Empowering Nursing Staff to Use Social Media

Lee Aase and Audrey Laine Seymour, Mayo Clinic

Data Management,
CRM & Analytics

Disrupt Your Data, Not Your Customers: A Panel Discussion on Moving Beyond CRM

David Raab, CDP Institute; Rupen Patel, Healthgrades; Facilitated by: Christopher Catallo, Healthgrades

Content,Design &
Usability

Back-End Content Strategy: Structured Approaches to Scalable Content

Christopher Boyer, UM/Fairview; Susan Iovenitti, TBG

HCIC Sprints
4:30PM-4:55PM

How to Ensure Your Organization Isn't Caught Off Guard Due to ADA Compliance Issues

Stacey Nelson, Parkview Health; Keir Bradshaw, MERGE Atlanta

HCIC Sprints
5:00PM-5:25PM

Patient-First Experiences Must Be Inclusivity-First

Katie Sullivan, Spaulding Rehabilitation; Katie Templin, Hero Digital

5:30PM - 7:15PM

Opening Reception in the Exhibit Hall

Join us Monday evening for the opening reception with appetizers, cocktails and networking with colleagues, sponsors and exhibitors.

Tuesday, November 5, 2019

7:00AM - 5:30PM

Registration Open

7:30AM - 8:00AM

Welcome and Induction of the 2019 Class of the Healthcare Internet Hall of Fame

Join us at 7:30am for the start of Day 2 of HCIC, with the induction of the Class of 2019 of the Healthcare Internet Hall of Fame.

8:00AM - 9:15AM

General Session

Creating Digital Empathy: The Synergy Between Technology, Innovation and Emotional Connection

Brian Fanzo, Pager-Wearing Millennial and Author

9:15AM - 10:15AM

Break in the Exhibit Hall

10:15AM - 11:15AM

Digital Strategic
Planning

Digital Transformation: Lessons Learned and the Challenges No One is Talking About

Daniel Ruyter, Orlando Health; Brandon Rozelle, Rightpoint

Consumer
Engagement

Managing the Reputation Ecosystem: How to Be Found and Chosen Online and Use Patient Feedback to Improve the Patient Experience

Nolan Perry, Sutter Health; Lindsay Burton, Reputation.com

Tools & Advanced
Technologies

Targeting, Tracking and Tailoring Telehealth to Drive Growth at NewYork-Presbyterian

Harry Sherman, NYP; Tim Ming, American Well; Kati Schultheis, Seiden Advertising

Digital Marketing &
Advertising

Influencing App Adoption Through Content and Social Strategy

Margaret Shepard and Alicia Bartz, Mayo Clinic

Social Media &
Mobile

Leveraging Twitter to Identify Physician Influencers and Drive Reputation and Rankings

James Sims, III, Northwestern Medicine

Data Management,
CRM & Analytics

5 Campaigns in 90 Days: Your CRM Launch Blueprint

Judith Ward, Baystate Health; Tamara Cauton, LionShare Marketing

Content,Design &
Usability

Integrate Data into Your Health Content Strategies

Heidi Gdovin and Amanda Todorovich, Cleveland Clinic

HCIC Sprints
10:15-10:40AM

Meeting Patients at the Beginning of the Healthcare Journey: Sutter Health and the AI-Powered Patient Engagement

Guy Tennyson, Sutter Health; Jeff Cutler; Ada Health

HCIC Sprints
10:45-11:10AM

Leveraging Your CMS to Do More Than Just Manage Content

Matthew Shine and Megan Yore, Spectrum Health-Lakeland; Sujal Raju, Enqbator

11:15AM - 11:30AM

Intra-Session Break in the Foyer

Sponsored by: Centretek

11:30AM - 12:30PM

Digital Strategic
Planning

Developing a Digital Content Strategy to Improve Patient and Provider Engagement

Kathy Wilets, University of Utah Health Care; Chrissy Daniels, Press Ganey

Consumer
Engagement

Finding Your Why: How Leading Brands Unlock What Makes Them Unique

Patrick Curry, New York Proton Center; Dan Greenwald, White Rhino

Tools & Advanced
Technologies

Achieving Enhanced Patient Access with 24/7 Connectivity

Nicholas Korchinski, CareMount Medical; Jason Kressel, MyHealthDirect

Digital Marketing &
Advertising

Consumer Innovation in a Digital Age at Ochsner

Eric Fullmer, Ochsner Health System; Paul Griffiths, MedTouch

Social Media &
Mobile

Taking Recruitment to the Next Level with Social Media

Bonnie Ward, CHI St. Vincent

Data Management,
CRM & Analytics

Understand How the Right Data Can Transform Your Patient Experience

Karly Rowe, Experian Health

Content,Design &
Usability

Optimizing Conversions Using Design Sprint Techniques: Why "Fail Fast" Strategies Work

Matt Schwabel, Duke Health; Matt Hummel, Red Privet

HCIC Sprints
11:30-11:55AM

Finding Dr. Right: The Trials and Tribulations of Perfecting Your Provider Search

Julie Lindsay, SCL Health

HCIC Sprints
12:00-12:25AM

Driving Service Line Growth Through Marketing Automation

Jennifer Stanley, HCA Nate Duoss, Healthgrades

12:30PM - 1:45PM

Luncheon and Networking Roundtables

1:45PM - 2:45PM

Digital Strategic
Planning

How Branding and Awareness Intersect with Direct Response During the Patient Journey to Drive ROI

Suzanne Piehl, City of Hope; Michael Andrews, WebMD and Medscape

Consumer
Engagement

“I Do It All:" How a Single Content Marketer Drives Traffic to a Health System

Lucy Bordewick and Keri Mast, Blessing Health; Toni Donina, Baldwin Publishing

Tools & Advanced
Technologies

Ideas Into Action: Developing an Omni-Channel Platform to Build and Manage the Voice Recognition Experience

Ara Telbelian, Henry Ford Health System; Dan Cobb, Daniel Brian Advertising

Digital Marketing &
Advertising

With All the Millennial Hype, Don't Forget About the Baby Boomers

John Manrique, Kolter Homes; Gene Petersen, Frederick Swanston

Social Media &
Mobile

Improve Outcomes, Reduce Costs and Identify At-Risk Patients via Digital Patient Engagement: A Research Study

Melanie Iannace, AtlantiCare Regional Medical Center Debra Zalvan, UbiCare

Data Management,
CRM & Analytics

Marketing at the Pace of Change: Accelerate and Align as Your System Grows

Allyson Collins, NYU Langone; Danielle Leitch, MoreVisibility

Content,Design &
Usability

Pre-Redesign Strategy Delivers Post-Launch Success for Cape Cod Healthcare

Patrick Kane, Cape Cod Healthcare; Ben Dillon, Geonetric

HCIC Sprints
1:45-2:10PM

Where Do Your Physicians Get Their Information Online?

David Reim, DMD

HCIC Sprints
2:15-2:40AM

Project Best Life: A Case Study in Reaching Millennials

Natasha Allard, Roswell Park Comprehensive Cancer Center

2:45PM - 3:30PM

Break in the Exhibit Hall

3:30PM - 4:30PM

Digital Strategic
Planning

Understanding What Matters to Patients: The Key to Personalized Medicine

Michael Bennick, MD, Yale New Haven Health; Gregory Makoul, PatientWisdom

Consumer
Engagement

Driving the Complete Human Relationship with Patients

Gina Morris, Google

Tools & Advanced
Technologies

From Wayfinding to Storytelling: Taking Control of the Google Business Profile

Lisa Williams, Oregon Health & Science University; Jackie Schluth, Seer Interactive

Digital Marketing &
Advertising

The Magic is in the Mix: How to Target a Telehealth Audience

Randy Parker, MDLIVE; Bill Wax, Wax Custom Communications

Social Media &
Mobile

Secrets of a Hospital Video Gone Viral: Insider Tips for Getting Your Message to Millions

Lindsay Kurs, Seattle Children's; Kim Griffis, Healthcare Video Edge

Data Management,
CRM & Analytics

Using Data Analytics to Inform and Optimize Your Website Redesign

Travis Waters, Vanderbilt University Medical Center; Christopher Riegger, Modea

Content,Design &
Usability

Building Stakeholder Buy-In for Content Strategy

Amy-Sarah Marshall and Brandy Sweeney, UVA Health System

HCIC Sprints
3:30-3:55PM

Roadmap to Digital Transformation: Pre-Planning to Success

Kimberly Slattery, Tower Health; Luke Wertz, Palantir.net

HCIC Sprints
4:00-4:25PM

Creating a Healthier Brand Experience by Optimizing Digital Access to Care

Deborah Fullerton, AMITA Health; Jordan Pisarcik, DocASAP

4:45PM - 6:15PM

Tuesday Reception in the Exhibit Hall

Stop by the Exhibit Hall for the Tuesday evening reception to have drinks, appetizers and great conversation with your colleagues before heading out for a night of fun.

Wednesday, November 6, 2019

7:00AM - 2:00PM

Registration Open

8:00AM - 9:15AM

General Session

Fingertips to Footsteps: Marketing in the Age of Assistance

Larry Bailin, Best-Selling Digital Marketing Author

9:15AM - 10:15AM

Closing Exhibit Hall Break

10:15AM - 11:15AM

Digital Strategic
Planning

Applying Retail Norms to Accelerate Digital Transformation

Stephanie Boccarossa, Arkansas Children's Health System; Carla Bryant, Corrigan Consulting

Consumer
Engagement

Loyalty 2.0

Tom Arndt, Bellin Health; Brian Wynne, NRC Health

Tools & Advanced
Technologies

Let's Talk Taxonomy Panel: Tips To Help Optimize Your Digital User Experience

Neal Linkon, CHW; Jackie Martin, Branch Strategy; Mike Walsh, Nationwide Children's; Aaron Watkins, Johns Hopkins Medicine; Facilitated by: Rachelle Montano; Purple Wave Group

Digital Marketing &
Advertising

Centralizing Creative, Showcasing Brand Guidelines and Managing Marketing Projects

Katie Jimenez, Baptist Health; David Porter, IntelligenceBank

Social Media &
Mobile

Allocating Large-Scale Video Solutions with Small-Scale Resources

Stephen Hrobak, Cleveland Clinic

Data Management,
CRM & Analytics

Creating the Right Marketing Playbook: Scaling Campaigns to Multiple Markets

Sarah Sanders, Nemours Children's; Dan Lavelle, Evariant

Content,Design &
Usability

What's Up, Doc? Engaging Physician Feedback for Site Improvements

Dina Nikitaides and Paul Semper, Northwestern Medicine