Conference Schedule

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Monday, November 5, 2018

7:00AM - 5:30PM

8:30AM - 11:30AM

Pre-Conference Workshops

Pre-Conference Workshop: Disrupting the Intranet - 10 Steps to Creating a User-Centered Intranet to Drive Employee Engagement and Productivity

Kelsey O’Neil, Erica Stromberg, Bryce Cannon

Pre-Conference Workshop - The Author of your Brand, the Healthcare Consumer: How Consumer Voice Informs Marketing and Strategy

Chris Boyer, Dennis Jolley, Aaron Clifford, Chrissy Daniels

Pre-Conference Workshop - Engage at Warp Speed with New Communications Platforms: Balancing Patient Expectations, Ethics and Provider Realities

Chantal Reyna, MD, James Gardner, Mike Mangi, Abhi Sharma, Facilitated by: Ed Bennett

Pre-Conference Workshop - Analytics, Optimization, Personalization, and Engagement: When Content Marketing Gets Technical

Matthew Bakaitis, John Odom, Jenny Bristow

Pre-Conference Workshop - Are You Riding the Social Media Wave? Or Are You Under the Wave?

Jared Johnson, Stephen Strong, Neal Linkon

11:45AM - 1:00PM

New Attendee Meet & Greet

Meet and greet for new attendees.

1:15PM - 1:30PM

Opening and Welcome Remarks

1:30PM - 1:45PM

John A. Eudes Vision & Excellence Award Presentation

Join us to honor the 2018 recipient of the John A. Eudes Award for Vision & Excellence.

1:45PM - 3:00PM

General Session: The Promise and Perils of Marketing Transformation

Suzanne Sawyer, Vice President, Chief Marketing Officer at Penn Medicine, University of Pennsylvania Health System

3:00PM - 3:15PM

Intra-Session Break in the Foyer

Sponsored by: Centretek

3:15PM - 4:15PM

Digital Strategic
Planning

Digital Knowledge Management: Technology Integrations to Ensure Provider Discoverability

Sara Saldoff, Carrie Liken

Consumer
Engagement

Inbound and Outbound Consumer Engagement With Patient Self-Scheduling

Tyler Dettmann, Jason Kressel

Technology &
Tools

Using Design Thinking Principles to Build an Alexa Voice Skill

Perry Peguillan, Travis Waters

Digital Marketing &
Advertising

Are You Losing the Person Among the Page Views? How Human Insights Can Strengthen Your Digital Marketing Planning

Jerry Bowden, Dan Miers

Social Media &
Mobile

Engaging Multi-Level Stakeholders through Facebook Live Events

Alexis Shaw, James Sims, III

CRM &
Analytics

Test and Learn: Using Optimization to Open-up Patient Access

Bryanna Pardoe, Jeff Cram

Design &
Usability

User-Centered Design Systems: How the University of Miami Health System Transformed its Digital Footprint

Tauffyt Aguilar, Kate Eyler-Werve, Val Lopez

HCIC Sprints
3:15PM-3:40PM

Getting From One Doctor and One Interview to Four Videos and 77,000 Views

Bonnie Ward, Amy Welsh

HCIC Sprints
3:45PM-4:10PM

Making the Most of Video: Big Wins with Small, But Strategic Effort

Brandy Sweeney

4:15PM - 4:30PM

Intra-Session Break in the Foyer

Sponsored by: Centretek

4:30PM - 5:30PM

Digital Strategic
Planning

Using a Consumer-Centric Strategy to Grow and Achieve ROI

Kevin Guill, Becca Lococo, PhD

Consumer
Engagement

How To Begin Brand Publishing and Engage your Audience with Journalism

Patrick Kane

Technology &
Tools

Roundtable: Take Your Provider Directory from Political Hotbed to Conversion Machine

Adrian Flores, Jenny Sundberg, Michael VanPutten, Facilitated by: Ben Dillon

Digital Marketing &
Advertising

Serving Up Your Service Lines with Search: Lessons Learned from a Website Redesign Project

Dana McCoy, Chris Widell

Social Media &
Mobile

Using Technology in Healthcare to Transform Culture and Better Communicate With and Engage a Multigenerational Workforce

Patricia Kuhn, Shelley Tulo

CRM &
Analytics

Utilizing Data Analytics to Inform and Optimize (Your) Marketing Strategy

Robin Oliver, Brad Wensel

Design &
Usability

Creating Your Digital Standard: Design, Branding and the Patient Experience

Michelle Avedian, Jordan Hirsch

HCIC Sprints
4:30PM-4:55PM

KPIs: Let's Hit the Reset Button

Anthony Gardner, Jeff Snyder

HCIC Sprints
5:00PM-5:25PM

I Don't Have Time For That … Simplifying Data Visualization for Impactful Performance Reporting on Your Organization

Laura Laye

5:30PM - 7:00PM

Opening Reception in the Exhibit Hall

Join us Monday evening for the opening reception with appetizers, cocktails and networking with colleagues, sponsors and exhibitors.

Tuesday, November 6, 2018

7:00AM - 5:30PM

Registration Open

7:30AM - 8:00AM

Welcome and Induction of the 2018 Class of the Healthcare Internet Hall of Fame

8:00AM - 9:15AM

General Session

General Session: The Big Bold Brave New World of Content Marketing and Storytelling

Ann Handley, Chief Content Officer, MarketingProfs and Best-Selling Author

9:15AM - 10:15AM

Tuesday Morning Break in the Exhibit Hall

Sponsored by: Centretek

11:30AM - 12:30PM

Digital Strategic
Planning

Realizing Consumer Journeys: A Panel on Digital Innovation

Ron Henry, Jared Johnson, Craig Kartchner, Facilitated by: Paul Griffiths

Consumer
Engagement

Content Marketing: A Game-Changing Opportunity

Cheri Tollefson Lehse, Jana Wallpe

Technology &
Tools

Utilizing Marketing Automation and Patient Journeys to Drive Success

Jane Hong, Rachel Neely

Digital Marketing &
Advertising

How to Create Service-Line Specific Content Marketing Plans that Drive Business

Sara Patterson, Lauren Farabough

Social Media &
Mobile

Anatomy of a Successful Service Line Campaign

Annie Berge, Eric Silberman

CRM &
Analytics

The Doctor Will Hear You Now: Innovative Solutions to Increase Patient Engagement

Henry Randall, MD, Chantal Reyna, MD, Ty Tillery

Design &
Usability

Getting Better Every Day: How to Make Website Redesign an Ongoing Process

Debbe Geiger, Chad Roberts

HCIC Sprints
11:30-11:55AM

Structured Data to Improve Location Page Search Engine Optimization

Denise Davis

HCIC Sprints
12:00-12:25AM

Why Company Blogs Help Define Who You Are

Kevin Ewalt

12:30PM - 1:30PM

Luncheon and Networking Roundtables

1:45PM - 2:45PM

Digital Strategic
Planning

Reimagining Personalization via Chatbot

Traci McNeil, Brian Gresh

Consumer
Engagement

Improving the Patient Experience Through a Focus on Digital Engagement

R. Henry Capps, Jr., MD, FAAFP, Stephanie Landry

Technology &
Tools

Getting Personal Without Getting Creepy

Andy Gradel, Brett Borgeson

Digital Marketing &
Advertising

How Digital Campaigns Help Johns Hopkins Medicine Deliver Patient Acquisition and Maintain World Class Care

Matt Bailey, Brendan Jacobson, JK Lloyd

Social Media &
Mobile

From the C-Suite to Bedside Staff: Why Every Employee Should Be Trained in Social Media

Diane Lang

CRM &
Analytics

Demystifying Data Science: How Children's National Uses Advanced Marketing Analytics to Generate More Revenue with Less Investment

Jon Thompson, Christopher Riegger

Design &
Usability

How Your Hospital Website Can Behave Like a Consumer Retail Site

Katherine Staiano Walker, Dan Greenwald

HCIC Sprints
1:45-2:10PM

Getting to the Heart of a Doctor Search

Stacy Byers

HCIC Sprints
2:15-2:40AM

How Lean Methodologies Improved Online Scheduling Performance by 48%

Corey Meyer, Colleen Parran

2:45PM - 3:30PM

Tuesday Afternoon Break in the Exhibit Hall

Sponsored by: Centretek

11:30AM - 12:30PM

Digital Strategic
Planning

Dump Your Digital Marketing Team

Tricia Geraghty, Wendy Ruenzel

Consumer
Engagement

Crisis Management in Healthcare Marketing: A Case Study

John Deveney

Technology &
Tools

Open Source CMS Panel Discussion: Leveraging a Community Approach

Brandy Sweeney, Colleen Walsh, Dan Persson, Facilitated by: Mike Gianelli

Digital Marketing &
Advertising

Making Telehealth a Success: How Data-Driven Marketing Increased Cleveland Clinic's Virtual Visits

Scott Mowery, Laura Vasile

Social Media &
Mobile

Keys to Success in Mobile Search and Discovery

Kevin Madden

CRM &
Analytics

Using Digital Scorecards to Drive and Document Service Line Growth

Emma Crislip, Pam Wilcox

Design &
Usability

UX and Accessibility Matters to Patients, to Google and to your Bottom Line

Kimberly Gibson, Ben Cash

HCIC Sprints
11:30-11:55AM

Match-Making Marketing Style: Adding and Engaging Targeted Facebook Followers

Carol Stevenson, Jill Mellady

HCIC Sprints
12:00-12:25PM

Smaller Audience, Bigger Returns: Building a Separate Social Media Healthcare Brand From Scratch

Samuel Peek

12:30PM - 1:45PM

2018 Luncheon & eHealthcare Leadership Awards

Jane Weber Brubaker, Susan Emerson

1:45PM

Conference Adjourns!

See you next year in Orlando, FL!

Connect with Amazing People
in Healthcare and Digital Marketing

November 5-7, 2018
Scottsdale, AZ

Full Schedule

Connect with Amazing People in Healthcare and Digital Marketing

November 5-7, 2018 Scottsdale, AZ

Full Schedule

Connect with Amazing People
in Healthcare and Digital Marketing

November 5-7, 2018
Scottsdale, AZ