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Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

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Let's Talk Taxonomy Panel: Tips To Help Optimize Your Digital User Experience

Date: Wednesday, November 6, 2019
Time: 10:15 AM - 11:15 AM
Location: Royal Dublin, Lower Lobby Level

You can have the greatest hospital services and physicians, but if potential patients can’t find the information needed to lead them to your website, and your website doesn’t make it easy to find the right content, then it doesn’t matter how good your services are. Love it or hate it, taxonomy can be one of your greatest allies in optimizing for digital user experience and customer digital journeys. Hear some tips of the trade from this panel of experts for adding and optimizing the taxonomy driving your digital efforts.

Neal Linkon, Former Director of Marketing Operations, Children's Hospital of Wisconsin
Jackie Martin, Principal, Branch Strategy
Mike Walsh, Digital Project Strategist, Interactive Team, Nationwide Children's Hospital

Aaron Watkins, Senior Director of Interactive Strategy, Johns Hopkins Medicine 
                Facilitated by: Rachelle Montano, President, Purple Wave Group