HCIC Logo 2019

Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

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Better Business Through Data Science

Date: Monday, November 4, 2019
Time: 03:15 PM - 04:15 PM
Location: Olympic, Lobby Level

This session helps marketers leverage advanced data science tools to understand consumer decisions and chart a path to profitability. Learn how to use Natural Language Processing and Machine Learning to gain deep insight into active decision-maker's shopping patterns. Learn if your organic rankings are winning in the neighborhoods you care about and how to develop marketing strategies based on consumer intention, marketing performance and financial outcomes. And finally, see how Beaumont Health shares and collaborates via high-level executive dashboards and detailed data drill downs.

Brian Vargo, Director, Marketing Data Analytics, Beaumont Health 
Tim Schaden, CEO, Breadcrumb Insights