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Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

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Applying Retail Norms to Accelerate Digital Transformation

Date: Wednesday, November 6, 2019
Time: 10:15 AM - 11:15 AM
Location: ChampionsGate, Lobby Level

Like many across the country, Arkansas Children's struggled with the integration of digital marketing beyond the website and SEM. As a traditional MarCom shop, Arkansas Children’s was challenged by organizational culture, marketing team skillsets and resource constraints. Hear how they have successfully transformed to a strategic, data-driven, digital marketing division generating impact in all aspects of the organization including research, patient acquisition and recruitment in just 9 months by infusing retail concepts and constructs.

Stephanie Pierce, Director of Marketing Technology, Arkansas Children's Health System 
Carla Bryant, Executive Vice President, Corrigan Consulting