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Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

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Personalization and Privacy in Healthcare

Date: Wednesday, November 6, 2019
Time: 12:00 PM - 12:25 PM
Location: Oakmont, Lobby Level

People today expect online experiences to be highly relevant and easy to use—regardless of industry. However, they are also increasingly skeptical of how companies collect and use their personal data. Healthcare marketing should be personal, but not “too personal.” Learn how to avoid PHI and ethical pitfalls in personalization and discover how greater transparency can even lead to deeper relationships with patients and families.

Mara Low, Manager, Digital Strategy and Optimization, The Berndt Group